Startup Marketing: Growth Hack Your Way to 1 Million USD Startup Revenue

Description:

Learn how to grow your startup from the early to mid stages with an 11-year marketing veteran from a family of successful entrepreneurs. Learn the most straightforward marketing techniques to get real results without a lot of budgets.

This course is for entrepreneurs and marketers selling business OR consumer products/services.

Some of the key learnings in this startup marketing course:

• Growth hacking for entrepreneurs
• Customer acquisition marketing techniques for startups
  • Including real examples of successful campaigns I ran + other sample case studies
• How to generate word-of-mouth cost-effectively
  • I'll provide a workbook template for you to follow step-by-step
• Low-budget startup marketing techniques that actually work
• How to acquire customers who will actually pay for your customer...instead of people who show interest or engagement
• BIG, common startup marketing mistakes that entrepreneurs and marketing managers often make (and how to avoid them)
• How to spend your marketing budget wisely...instead of wasting it on significant capital expenditures
• Partnerships & business development that work in the startup stages

Other startup entrepreneurship topics:

• Cold emails
• Marketing automation for startups
• Fast revenue growth
• Piggybacking approach to marketing credibility
• Influencer marketing for B2B and B2C
• Risk-taking
• Business development
• Marketplaces & app store listing optimization
• Growth hacking case studies
• Lean startup marketing techniques for acquiring paying customers
• Marketing tricks to beat the competition
• Lead generation & direct-response marketing
• How to generate a sales pipeline quickly

What you'll learn:

• Startup Marketing
• Startup
• Startups
• Entrepreneurship
• Entrepreneur
• Lean Startup
• Business Development

Who this course is for:

• Entrepreneur
• Founder
• Marketer
• Aspiring Entrepreneur

About the Author: Dekker Fraser, MBA (Marketing Executive | Startups to Fortune 100)

Marketing Management Experience:

• Global Product Marketing & Brand Manager for Sony PlayStation

• Vice President of Marketing for a Google accelerator startup

• Senior Product Marketing Manager for a Series-A startup

• Product Marketing Manager for a Google-backed Series-D startup

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education:

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience:

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Sincerely,
Dekker Fraser, MBA